I appreciate the fact that anyone who has read this heading is apt to say this guy is really silly, stupid, full of himself, kidding around, trying to be clever, and or understandably grounded in reality.
Universally the response to my announcing to everyone in sight that my book was finally released from the publisher was "you must be very excited." I would have been in full agreement about 6 months ago, just at the onset of my actual commitment to completing the 9 additional chapters after the first one had been accepted by my publisher. But soon after I began the process of seriously authoring my book, my initial excitement unexpectedly turned into a decidedly less pleasurable mix of feelings. Among them were dread, fear, tension, anxiety, inadequacy, ennui, blankness, torpor, drudgery, all of which were occasionally punctuated by infrequent insights, and bursts of pure unadulterated joy.
Then when I finally felt the actual book in my hands I was surprised to feel what is most accurately described as quintessential nothingness. After pumping away for the last 8 months, sequentially tackling the next to do on my seemingly endless to do list - finally holding the byproduct of my intense labor - was experienced by me as anti climatic.
Now I am certain that all you authors out there are quite likely to be saying we know that - there is nothing original coming out of this guys mouth. I agree - but it is all new to me. So I dare continue....
Now what to do?
Actually I have been planning exactly what to do for the last 6 months ever since I absorbed the disappointing truth about today's world of publishing. That is - that unless my last name is spelled something like PALIN - as a new author with a book published by an academic press - aside from the 6 free copies I get from the publisher and all the flyers I want for each new event I arrange - getting out the word for possible sales or simply readership - is strictly up to me.
In this connection - always one to be motivated by a formidable challenge - I purchased 12 of the most popular books on marketing and publicity and culled their pages for virtually every idea that made the slightest sense to me. In so doing I am convinced there is no one else in the world that could possibly have a more extensive array of sources to whom I can - if I wish - make meaningful connections - than me.
God bless the internet - I am only keystrokes away from thousands of potential positive connections. Now I find myself surrounded by an atmospheric avalanche of marketing and publicity categories including "the media, " speaking engagements, imaginative events, book signings, social networking, book clubs, inducing people who read my book to post reviews on Amazon, and or Barnes, and Noble, flyers, press releases, authors who write about my subject matter, associated web sites, blogs, discussion groups, on and on and on and on the list seems endless ....
You see I really do know what to do and how to do it... and I am ready willing and able - but I am disappointed that the literary red sea has not instantly parted for me. The truth is I am utterly convinced I have written a true breakthrough serious non fiction book, that - because it is only considered to be an academic book - is treated as though it is little more notable than an independent short film made by an inspired and talented but obscure film student from the NYU film making school.
These are the real facts of the publishing world today - this very day - March, 4th, 2010. I have no difficultly paying my dues and will continue to do so. But it seems to me that there is something absurdly wrong with our value system. Why have I not been afforded a review at the release of my book rather than waiting for it or them to occur somewhere in the unforseeable future? Why has the New York Times book review section not seen fit to call me for an interview? Yet -
These and other related questions nag at me - but if there is one thing I have learned since I have become a serious author - it is pick a goal and focus - allowing little time for distraction and wasteful fantasies - keep advancing step by step - incremental by incremental - connection by connection and predictably the goal is likely to be realized. Of course it may be 50 years after my death.
I am certain that my creme will eventually rise to the top and I will relish the joy of deserved recognition for work well done. So until that time inevitably comes into being - I will choose the next resonant ideas from my sea of possibilities - serving as my incremental bridge to inevitable marketing glory. Now this is what I call an exciting fantasy to wrap my consciousness around upon going to sleep tonight.
The name of my book is: DEMYSTIFYING MEANINGFUL COINCIDENCES (SYNCHRONICITIES): The Evolving Self, The Personal Unconscious, and The Creative Process.
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